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say it with me now, “om nom nom”

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I am pleased to announce Omnomicon’s very first giveaway! And not bad for a first, if I say so myself.

It all started with a dear reader, noinamg, sending me the following email.

i would like to pose you a challenge if i may

i would like something to do with my Route 11 Mama Zuma’s Habanero (the red bag ones)
they are so spicy that even one chip is like hell in your mouth. since i cannot actually eat these, do you have a suggestion for a dish to use them in somehow?

Well, man, I do believe I can oblige, courtesy of the fine folks at Route 11.

Mama Zuma's Revenge.

This chick is badass. Wickedly badass. Also, a total babe.

Mama zuma herself.

I guess the word they’re going for here is really “hot,” and though hot chicks rarely have anything to do with habaneros, they certainly can’t hurt sales, right? These are like really good bbq chips, except particularly tongue-burning. They’re almost diet friendly in that you have to take a little bit of break between chips.

Mama zuma's.

Really hot potato chips with an actual flavour to boot. It’s a good thing.

So here’s the giveaway: I will be sending out two bags of Mama Zuma’s Habanero Chips to two randomly-chosen readers. Would you like to win some? Leave a comment before 6pm EST Friday, March 6th describing what you would do with your Mama Zuma’s. (American readers only–apologies to my foreign friends, but I’m sending these out on my own dollar and funds are low).

Will you be enjoying them crunched into your tuna fish sammich? I can’t be the only one who does that. Perhaps slipping some to your Indian friend who keeps bragging about how white people don’t know what truly spicy food is. Or maybe even giving my recipe below a polite little shot. At the very least, it has a topical and interesting title.

Noinmang, you’re on. We’re making Mama Zuma’s Red Hot Gams.

First de-skin, de-fat, rinse and pat dry some chicken thighs to give yourself a nice fresh non-slimy surface. As I happen to be in possession of a veritable plethora of kitchen towels, I reserve one specifically for these kinds of things.

The gams.

Next we’re going to flour, butter, then chippy the thighs and in that order. It helps conserve resources by using bowls that just barely fit a single thigh, particularly the chips. I found that one 2 oz bag of Mama Zuma’s crumbled up to *just* enough for four thighs.

Floured thighs.

Next is a dunk in butter to make the chips stick, and then the crumbled chips.


Now we bake for a bit. In the meantime, let’s prepare a little something in case the chicken’s still too much. It’s a pretty simple yogurt/cucumber/parsley concoction that might also work well as a lighter alternative to blue cheese dressing for your buffalo wings. Essentially, the only prep here is in a food processor.

Parsley, cucumber.

And ohhhhh man. What a meal this made.

Mama zuma's red hot gams.

Mama Zuma’s Red Hot Gams

4 chicken thighs (bone in our out, your choice)
2 oz Mama Zuma’s Revenge Habanero Potato Chips (one bag) [in a real pinch you can use your favourite brand of hot potato chips, or even plain ones if you’re not into the spicy thing]
3 tbsp butter, melted (no worries, you won’t be using all of it)
1/4 c flour

Preheat oven to 375o.

Remove the skin and trim the fat from the chicken thighs, unless they came skinned and boneless. Now rinse the thighs and pat dry.

Crumble the Mama Zuma’s in the bag until a rough but not fine consistency.

For “breading” the chicken, using the smallest bowls you have that will fit the thighs is the best way to economize your ingredients. First flour the chicken on both sides, dip quickly in butter and let drip dry a few moments before grinding the chicken into the chip crumbles. Really grind it in there, and on both sides; you want the chips to be all pokey into the surface, as they’ll stay better that way.

Place chicken on a cookie sheet and pat in any remaining chip crumbs, since they’re already contaminated and preciously delicious.

Bake for 35-40 minutes, or until the meat reaches an internal temperature of 165. Serve with . . .

Aleta’s Mama Zuma Antidote: Cucumber Chill-Out Sauce

1/2 c yogurt
about 2 tbsp loosely packed parsley leaves
1″ of cucumber, peeled and chopped
1 tsp lemon juice
pinch of salt

Put all that stuff up there into a food processor and process for a minute or so, until the cucumber is ground. Add an extra 1″ of cucumber, dice, to the finished sauce, if desired.

Don’t forget to leave your comment if’n you’d like to give Mama Zuma’s a try! Contest closes Friday at 6pm EST.

  1. Amy I. Said,

    I would om nom nom them!

  2. Josh K Said,

    Knowing me, I’d probably do something reaaally stupid… like make really spicy chicken wings and coat them with the chips like in your recipe.

  3. noinamg Said,

    I LOVE IT!
    in fact; i will try to make this next week.

    but don’t include me in the giveaway
    i already have some :)

  4. John Z Said,

    I would try to cook with them & share!

  5. Lisa Said,

    I would probably consume half the bag in a sitting (or as close I could to getting there) and then bake the rest in some nice n’ spicy chocolate chip cookies :)

  6. Leigh Said,

    The first thing I thought, strangely enough, was “Garnish in a Bloody Mary!” Not sure where that came from. Hmm…oooh! Use them as a topping on mac ‘n cheese instead of breadcrumbs. Yes! I am on a quest for the perfect mac ‘n cheese recipe. Perhaps that can be my secret weapon.

  7. Tami Said,

    I can’t believe that there is someone else out here that likes to eat tuna fish and chip sandwiches! OMG, I bet that these chips would be GREAT on one! I love spicy Doritos so I would definitely try these!

    Your red hot gams look great, too!

    I would also have to try one just plain to experience just how hot they are! YUM!

    Thanks for offering these up!

  8. Val Said,

    No, you’re not the only 1 to put potato chips in a sandwich. Sometimes I put them on my hamburgers too.

    I’m thinking these would be great in a grilled cheese sandwich. Or a grilled tuna sandwich. Or Leigh’s idea to top mac cheese. Or to top a cauliflower casserole. Oh my.. my mind is spinning at all the possibilities!

    Thank you for sharing your recipes & photos. ;o}

  9. Melanie Said,

    Could you use any other flavored chips for this? How would “salt & vinegar” chicken taste, or “sour cream & chives”…… maybe I’ll do some experimenting. I don’t know if I can find the RT 11 chips to try this one, but my husband would try it. I’d try the sauce.

  10. One Particular Kitchen Said,

    Oh I would TOTALLY make wings with those. No question. Super spicy wings with homemade ranch dressing for dip. No. Question.

  11. Theresa Said,

    Personally I’d like to see my Husband cry, so I’d probably be sleuthy in passing them onto him to eat and weep.

  12. Terri Said,

    Actually, chips are good on hamburgers too! I think I might try that with a little avacado…hmmmm. Actually I would probably just eat them straight out of the bag. Yum

  13. Jasmine Said,

    Oh my! For the craziest, spiciest, belly-burningest food you totally have to taste this.

    It’s expensive off eBay but it gives me major heartburn. And I am asian!! (as if this makes me an authority on chilli or something) and I’m from Singapore!

  14. Jeannie Said,

    Before I became a vegetarian, I would have done EXACTLY what you did – I LOVE crispy coated chicken. NOW, since I don’t eat meat, I would probably concoct some type of bean nacho “thang” with them. Hot chips, Beans, a lttle cheese….. you know the drill. UMMM! I actually wish I could make that right now, actually!!! :-)

  15. Mariposa Said,

    HOLLA!!!! these look great! even if they are a “little” on the hot side!

  16. Mariposa Said,

    oops- i forgot- i’d love to try these babies

  17. ivy Said,

    You are one talented little chicky. I dont even like “hot” foods, but your descriptions, directions and pictures makes me want gobble that right up. Actually, I feel that way about ALL your recipes. Oh, did I mention I dont like to cook either. Still check your blog each day. You are so inspiring.

  18. zee Said,

    had a little trouble getting here . . . and forgot my exceptionally witty comments. i remember they had something to do with g.i. joe though. hmmm.

    in any case, how can i compete with theresa and the attempted demasculation of her husband . . .

  19. Kate Said,

    I’d love to try these bad boys; I don’t think we have them here in good ol’ Kansas. But knowing my luck, I’d win, get hooked, and then have to roadtrip no matter how long it took to get my chip fix. Cause I love a good chip – I mean, who doesn’t? And your Mama Zuma’s Red Hot Gams look badass.

  20. Steven Said,

    Habanero potato chips? have i died and gone to heaven??
    Thanks for a great post on the red hot gams……Steven

  21. heyoka1201 Said,

    I think I would take them out of the bag and serve them at my next party to see the reactions of my friends. evil? why yes, thank you!

  22. Nate Said,

    I’m gonna going to sneak them into the slice of rainbow cake (your’s, natch!) that I’m going to make for him. He shouldn’t have annoyed me. He’ll rue the day, oh yes he will! Muah ha ha ha…..umm sorry about that.

  23. Karen L Said,

    i would put those chips in my mouth!! straight up!

  24. rowdykatie Said,

    I would make chocolate-covered potato chips with them.

  25. Sasha Said,

    mm how tasty … this pregnancy has me craving spicy crunchy salty things-and these seem perfect. I think I would coat some shrimp in the chip crumbs then deep fry, serving them with a horseradish and orange marmalde dipping sauce. oooo makes me hungry just thinking about it…..excuse me while i go wipe my mouth.

  26. Carolyn G Said,

    I would love to try these!! I would just eat them out of the bag.

  27. Tina W Said,

    I would just eat them. Open the bag, smell the heat, reach my hand in, grab a chip, put it in my mouth and then chew it.

  28. Tina W Said,

    I would just eat them. Open the bag, smell the heat, reach my hand in, grab a chip, put it in my mouth and then chew it.

  29. Julia L Said,

    I’d eat a bag with a couple of beers (to put out the fire), then inadvertently touch my eye and curse my own name for it.

  30. stephchows Said,

    I would totally add these into a tuna fish sandwich!! I love adding chips for a little crunch. So tasty! 😀

  31. deborah Said,

    Let’s see, since it’s still considered winter and casseroles go well with winter, I’d so top my famous tuna noodle casserole with these baaad girls :) Kick things up more than a notch don’t you think?
    Yum! I want to try them :)

  32. Cassidy Said,

    Hmmm, I just made a creamy broccoli soup yesterday that these would probably be lovely crumbled into instead of bread or crackers. Yummy!

    I might also take the tuna/potato chip idea and incorporate some chip crumbs into a spicy tuna sushi roll…

  33. Jessica Said,

    What an awesome idea!
    Love the recipe — I’ll definitely be trying this soon, maybe for March Madness.

  34. tori Said,

    I have this hashbrown casserole that I make for family gatherings and while I absolutely love the cheesy creaminess of it, it could use some kick. My recipe calls for crumbled corn flakes on top, but those awesome habanero chips instead would be amazing. Plus the sour cream in the casserole might help to combat the heat a little.

  35. Prestocaro Said,

    Those gams look delicious! I’d probably use them in a corn salad – I found some wonderful fresh corn at my grocery the other day, but frozen would work, too –
    2 cups of corn, 1/4 cup of mayo, 1/8 cup chopped sundried tomatoes in oil, salt and pepper to taste. Mix it all together, the squirt in the juice of a half a lemon or lime and mix again; taste and add more mayo, salt, or pepper as you’d like it. Keep in the fridge until you’re ready to serve, then crumble the chips and mix them through the salad. The sundried tomatoes are pretty sweet, so this salad goes really well with spicy chips– I usually use Zapp’s Jalapeno chips in mine.

    Keep up the good work! I love this blog.

  36. Allison Said,

    Mama Zumas, plz. I’m gonna rock that chicken recipe and then serve it to my family who only likes bland food so they won’t eat it and i won’t feel bad about eating all of it.

  37. Nhiro Said,

    I would enjoy them straight from the bag with a nice cold IBC root beer. Jalapeno chips are my fave!

  38. Aaron Said,

    I would love to try them. I always try to impress my friends with how hot of foods I can eat. Maybe these will finally win.

  39. rekenner Said,

    I would nom the hell out of them. Probably with some friends that love spicy foods.
    Maybe for recipe that calls for them (The one in the post sounds good.), maybe just out of the bag.
    Enjoy them, though.

  40. Nicolas Said,

    Ideally, I would try those on top of some poppy seed chicken in replacement of the crackers, bread crumbs. I can taste it now.

    More than likely though, I would just sit the bag on my chest and nom them up while watching The Office….

  41. Laura a Said,

    I would throw these on a pizza of some sort…I’ve heard from my friends who went to San fran, that the had the best pizza there..and it had Doritos on it! i’d never heard of doing that before, but I suspect that the combination of the spicy chips with the cheese would be most pleasing 😉 The cheese cooling the spicyness (because its dairy). I also would dip the crust of the pizza in a nice cold blue cheese dressing. Hope this helps you come up with some idears :)

  42. Jeff Pulice Said,

    I’d use them in either an Atomic Chex Mix blend (no pretzels! Ever!) …or I’d give them to Mr. Kim at Scoops on Heliotrope and see what kind of ice cream or sorbet they would inspire him to make…or, frankly, I’d just eat them. Seriously. If you send me the chips, I’ll send you video of me eating them.

  43. Kimberly Said,

    Oh freaking yum! If I could find these, I would make your recipe.

    I would also put them on my casserole. My grandma looooves hot things so she’d like this.

    Cheesy Chicken Noodle Casserole:

    4 chicken thighs (skinned and dried)
    1 cup + 1/4 cup (divided) chicken broth (low sodium)
    1/4 cup shredded cheddar cheese
    1/2 cup shredded jack cheese
    1 can Cream of Chicken or any cream soup (undiluted)
    1/3 cup broccoli florets
    1/3 cup carrots (cut roughly)
    1 lb. Penne Pasta (preferably mini)
    1 bag Mama Zumas
    1 cup French’s French Fried Onions

    Preheat oven to 350 F

    1 – Pour 1 cup + enough water into a large pan with salt, pepper, garlic, and onion powder. Bring the heat to boiling and poach the thighs. Near the end, toss the noodles in and let them cook.
    2 – Strain chicken and noodles. While letting those cool, chop the broccoli and carrots up into a large bowl; add cream soup, cheese, 1/4 cup chicken broth, Worcestershire (a few drops; optional).
    3 – Cut the chicken thighs up and toss them and the noodles into the bowl.
    4 – Have a cousin stir it while you make sure she hasn’t gotten into the chips.
    5 – Pour into a greased casserole dish and top with some extra cheese. (I like cheese. >.>)

    Place into a bag: the mama zumas and French Fried onions. Hit the bag with a hammer until all is crunched.
    Back for 25-30 minutes until nice and ooey gooey
    Pull out the casserole, top with the chips and onions on top, bake for another 5 minutes and voila!

    Anywhos. These look freaking awesome. Here I can’t find them. =(

  44. Muneeba Said,

    Crazy stuff this … but in a good way! I think my hubbs would go nuts and eat the whole batch. This is just right up his alley.

  45. Mu Said,

    OMG, how yummy those look. I would totally try this recipe. I think it’d also be good with Shrimp…although I’m not sure how it’d get those shrimp breaded in the yumminess. BUT! I love coconut crusted shrimp, done well, and those chippies would certainly be tasty for shrimp.

  46. Annemarie Said,

    Wow that looks delicious. If I don’t win some, I’m going to but some lesser hot chips. MMMMMM

  47. Toni Said,

    I’d top a creamy Mac and Cheese with them! Yum!

  48. Charlene Smith Said,

    I would make chicken strips or buffalo wings. either sounds delicious. [:

  49. Amanda Said,

    Chips on chicken, I know people put cornflakes on it to make it crispy but spicy chips are a really good idea. Nom nom nom damn diet.

  50. Rikke Said,

    Every suggestion sounds awesome – if I only could get these in Denmark! Gotta try it with nachoes, though. Nice blog!

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  52. Farron Said,

    I made these last night and they were awesome. I made change though; I made a brine of sea salt, black pepper, garlic, and canned chapolte peppers and let the meat soak in it for about seven hours before doing the breading. Oh, and I used Zapp’s Jalapeno chips ‘cus I don’t know where to find Mama Zula’s.
    Great recipie…the sauce was great too!

  53. Jen One Said,

    I just made this recipe tonight and WOW! A total staple for dinner parties! Thanks for sharing!!

  54. Kpage12180 Said,

    I have a recipe for potato chip chocolate chip cookies that would benifit from Mama Zuma’s heat! What could be better than a sweet heat chocolate cookie? Maybe a little bacon too add the salty factor.

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